Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when browsing and purchasing products on our website. This policy applies to all visitors, registered users, and customers who access our website and complete shopping behaviors. Our core principle is to fully respect and protect user personal privacy, strictly protect user personal information security, and standardize all information collection and usage behaviors. By accessing and using this website, you agree to the information collection and usage rules stipulated in this policy.

1. Information We Collect

We only collect necessary user personal information that is actively submitted by users during browsing, consultation, order placement and transaction completion, and we will not actively collect any irrelevant private information without user authorization. The user information we collect is limited to the content required to complete product transactions, logistics delivery and customer service support, mainly including the following categories.
First, basic personal identification information. When users place orders or submit consultation information, we will collect the name, contact information and other basic information filled in by users, which is used to confirm user identity and facilitate subsequent service docking.
Second, logistics and delivery information. To ensure the accurate delivery of ordered products, we will collect the recipient address, zip code, regional location and other delivery information filled in by users. All logistics information is only used for order delivery, logistics tracking and after-sales verification, and will not be used for other unauthorized purposes.
Third, transaction and order information. We will retain user order records, purchased product information, transaction amount, payment status and other order data generated during website transactions. This information is used for order review, after-sales service processing, order query and shopping record maintenance, to ensure that users can check historical order information and enjoy complete after-sales guarantee services.
Fourth, user feedback and consultation information. When users submit service consultation, product feedback, after-sales application and other content through the contact channel, we will retain the relevant text records and user feedback content, which is used to reply to user demands, solve user problems and optimize subsequent products and services.

2. How We Use Your Information

All user personal information we collect will only be applied to legitimate and necessary service scenarios, and we will not expand the scope of use without user consent. Firstly, we use user information to complete order processing and transaction delivery, including order verification, product arrangement, logistics scheduling, delivery confirmation and other whole-process transaction services, to ensure that every user’s order can be completed efficiently and accurately.
Secondly, user information is used for customer service and after-sales guarantee work. We rely on user contact information and order records to respond to user consultation demands, solve product matching, order details, logistics problems, return and refund applications and other after-sales matters, and provide users with continuous and effective service support.
Thirdly, we use anonymous and aggregated user data for website operation optimization and product improvement. We will sort out and analyze overall user shopping preferences, product demand trends and service feedback content, continuously optimize website page display, product categories, product quality and service processes, and improve user shopping experience.
Fourthly, legitimate information use for service notification. We may use user contact information to send order status updates, logistics progress reminders, after-sales processing results and other service-related notifications, ensuring that users can grasp the latest progress of their orders and services in a timely manner.

3. Information Storage and Protection

We attach great importance to the security of user personal information and have formulated complete information management and protection mechanisms. All collected user personal data and transaction information will be stored through secure and standardized data storage systems, with strict access authority settings. Only designated professional operation and service personnel can access user information within the scope of job responsibilities, and all information access and operation behaviors will be recorded and supervised in real time.
We adopt standardized data security protection technologies to prevent user information from unauthorized access, disclosure, tampering, loss and leakage. We regularly optimize data security systems, check potential security risks, and ensure the long-term and stable security of user personal information and transaction data.
We will only retain user personal information within the time required for service completion and legal compliance. After the order is completely closed and the after-sales guarantee period ends, we will regularly clean up and standardize the storage of user data, and eliminate redundant information retention. For the information that needs to be retained for long-term service records, we will continue to implement strict security protection measures.

4. Information Sharing and Disclosure

We strictly abide by the principle of user privacy protection, and will never sell, rent or transfer user personal information to any third-party commercial institutions or individuals for commercial profit purposes. We will not publicly disclose any user personal information without the explicit consent of users.
In order to complete the basic service process, we may authorize professional service providers to obtain necessary user information within a limited scope, including logistics and transportation service providers and payment service institutions. The third-party institutions we cooperate with have standardized privacy protection mechanisms and service qualifications, and they can only use user information to complete designated service work such as logistics delivery and payment settlement, and have no right to use, retain or disclose user information for other purposes.
We will supervise the information management behavior of all cooperative third-party institutions, require them to comply with privacy protection specifications, and ensure that user personal information is fully protected in all service links.

5. User Rights and Choices

Users have independent rights to their personal information. Users can check, confirm and sort out their personal information and order records generated on the website at any time. If users have demands for information query, content correction, information deletion and record clearing, they can submit applications through our official contact channel.
We will respond to user information demand applications in a timely manner within the service scope, assist users in completing information verification, correction and processing, and fully protect users’ independent control rights over personal privacy information. Users can also choose to refuse to provide non-necessary information according to their own wishes, but the refusal to provide necessary service information may affect the normal completion of order transactions and after-sales services.
Users can unsubscribe from service notification messages at any time according to their own needs. We will not actively send redundant promotional messages to interfere with users’ normal use experience, and fully respect users’ independent choices of service reception.

6. Service Optimization and Policy Adjustment

In order to adapt to website operation optimization, service upgrade and market environment changes, we reserve the right to appropriately adjust and optimize the content of this Privacy Policy. All policy adjustments will be displayed through the official website page. The updated policy content will take effect immediately after being published, and will not notify individual users separately.
We will always maintain the core principle of privacy protection in all policy adjustments, continuously optimize the user information protection system, upgrade information security protection capabilities, and ensure that user personal privacy and information security are always fully protected in the process of browsing and shopping on our website.